As part of Red Wing’s #BuildersExchangeProgram, which encourages virtual and real-world builders to learn from one another’s craft, the brand brought together leading virtual developer Naomi Clemens and General Contractor Kemi Ndolo to build Naomi’s design for a Tiny Home in the real world. Viewers could then build their own Tiny Homes on Roblox.
Every home built on Roblox created a $5 donation to build real-life tiny homes for those in need in partnership with Settled, a Minnesota based organization dedicated to creating community and solving homelessness.
Agency: Media.Monks
Role: Agency Producer